News Release
Trade Media – For Release in April 2008
Consumer Media – For Release in August 2008
ROBEEZ® NEW SOFT SOLE COLLECTION PROVIDES
GROWN-UP STYLE IN MINI FORM
Burnaby, BC – This fall, Robeez will introduce their latest product extension in the soft sole category, Mini Shoez. This collection combines ‘little-me’ style in a more refined looking soft-soled shoe while maintaining Robeez heritage of a stay-on elastic ankle, healthy foot design, and adorable styles.
“The design style of Mini Shoez will be more sophisticated,” explains Robeez General Manager, Susan Vann. “Our customers love the look of Robeez Soft Soles for every day wear but some special occasions call for more. Mini Shoez fill this need while maintaining the qualities parents love about Robeez.”
Robeez Mini Shoez Fall 08 collection will feature 12 brand new designs for boys and girls in three sizes: 3-6 months, 6-12 months, and 12-18 months. With a water-repellant non-slip sole and cushioned insole to protect little feet, Mini Shoez are perfect for indoor or outdoor use.
And as with all Robeez footwear products, Mini Shoez carry the American Podiatric Medical Association’s “Seal of Acceptance” for promoting healthy foot development.
Robeez Fall Mini Shoez collection will be available in stores and online in August 2008 at $35 MSRP.
About Robeez
Robeez is the premier baby shoe brand, providing soft- and flex-soled footwear that supports the healthy development of little feet. Always functional and fashionable, Robeez shoes are a favorite with parents and medical experts.
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For more information about Robeez, please contact:
Kelly Striemer
Marketing Specialist
t 604-435-9074 ext. 2034
kstriemer@robeez.com
News Release
For Release April 15, 2008
Robeez® new luxury GIFT collection pampers tiny toes
Burnaby, BC – This spring, Robeez will introduce “The Luxury Collection,” an elegant line of layette-focused soft-soled leather footwear perfect for baby and shower gifts. The beautifully-crafted shoes feature Robeez renowned stay-on design with exquisite details and finishing - from baby soft leather and intricate embroidery to a cushioned insole and finished ankle band.
To appeal to the layette gift consumer, Robeez has added a newborn size: 0-3 months. The Luxury Gift Collection features six designs in three sizes: 0-3 months, 3-6 months, and 6-12 months. For darling baby girls, there are two dainty designs: Sweet Cupcake and Classic Heart. For beloved baby boys, there are two handsome designs: Classic Crest or Simply Sailing. And in precious neutrals, there are two delicate choices: Classic Crown and Rocking Horse.
Gift givers can feel confident knowing they are giving a gift that is as practical as it is stylish. The Luxury Collection, like all Robeez footwear products, carries the American Podiatric Medical Association’s “Seal of Acceptance” for promoting healthy foot development.
Exquisitely packaged in a beautiful keepsake box, Robeez’ new Luxury Gift Collection designs will be available at high-end boutiques and specialty stores in April 2008 at $40 MSRP.
About Robeez
Robeez is the premier baby shoe brand, providing soft- and flex-soled footwear that supports the healthy development of little feet. Always functional and fashionable, Robeez shoes are a favorite with parents and medical experts.
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For more information about Robeez, please contact:
Kelly Striemer
Marketing Specialist
t 604-435-9074 ext. 2034
kstriemer@robeez.com
News Release
Trade Media - For Immediate Release
Consumer Media – For Release April 15, 2008
Robeez® Redesigns Popular soft sole pattern
for cool & casual new collection
Burnaby, BC – This spring, Robeez has reworked its popular soft sole pattern to create The Weekend Collection – a cool, casual line of baby shoes inspired by popular looks in adult footwear. Skater and preppy remain strong trends in footwear for 2008; Robeez Weekend Collection merges these themes while maintaining the stay-on elastic ankle, healthy foot design and adorable styles parents love about Robeez.
The Weekend Collection features nine duo-colour designs in four sizes: 0-6 months, 6-12 months, 12-18 months, and 18-24 months. The new elasticized trim and back pull tab keeps the shoes snug on baby feet and easy to put on.
The Weekend Collection carries the American Podiatric Medical Association’s “Seal of Acceptance” for promoting healthy foot development.
Robeez’ new Weekend Collection designs will be available at boutiques and specialty stores in April 2008 at $28 MSRP.
About Robeez
Robeez is the premier baby and toddler shoe brand, providing soft- and flex-soled footwear that supports the healthy development of little feet. Always functional and fashionable, Robeez shoes are a favorite with parents and medical experts.
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For more information about Robeez, please contact:
Kelly Striemer
Marketing Specialist
t 604-435-9074 ext. 2034
kstriemer@robeez.com
News Release
For Immediate Release
APMA GRANTS SEAL OF ACCEPTANCE TO ALL ROBEEZ® PRODUCTS
Burnaby, BC – Long-recognized for supporting, healthy natural foot development in young children, all Robeez footwear products now carry the American Podiatric Medical Association’s Seal of Acceptance including Robeez Soft Soles, Robeez Booties, and the soon-to-be launched flex sole collection, Robeez Tredz.
“Putting children in proper footwear at an early age is important to the proper growth and development of their feet,” said Dr. Christian Robertozzi, APMA president. “Robeez Footwear has the right combination of protection and comfort, which infant’s and children’s feet need.”
The APMA’s Seal of Acceptance is granted to products which promote normal foot function. Robeez’ soft, flexible soled footwear support normal foot development by allowing a child’s foot to develop naturally. Stiff shoes inhibit a baby’s growing muscles from strengthening and balancing with the foot and leg. Learning to walk in bare feet is best for a baby’s natural foot development. But often the walking surface is cold, hot, or rough, and sensitive little feet need protection. In these situations, doctors recommend that babies wear soft-soled shoes so they’re protected and can still feel the ground, flex their feet, and grip with their toes.
About Robeez
Robeez is the premier baby shoe brand, providing soft- and flex-soled footwear that supports the healthy development of little feet. Always functional and fashionable, Robeez shoes are a favorite with parents and medical experts.
About American Podiatric Medical Association
Founded in 1912, The American Podiatric Medical Association represents the nation’s premier foot and ankle physicians. The association has component societies in 53 locations in the US as well as a membership of more than 12,500 doctors of podiatric medicine. For free foot health information, contact APMA at 1-800-FOOTCARE (1-800-366-8227) or visit www.apma.org.
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For more information about Robeez, please contact:
Kelly Striemer
Marketing Specialist
t 604-435-9074 ext. 2034
mediarelations@robeez.com
News Release
For Immediate Release
ROBEEZ DONATION WILL WARM TOES AROUND THE WORLD THIS HOLIDAY SEASON
December 4, 2007 Burnaby, BC – Robeez Footwear announced the results of its third annual “Season of Giving” campaign today. This December, $300,000 worth of Robeez shoes and booties are being donated to babies and toddlers in orphanages and children’s hospitals in Africa, Asia, South America, or Eastern Europe.
The donation fulfills a promise from the company’s “Season of Giving.” For every pair of shoes or booties purchased on Robeez’ websites in North America and Europe during early November 2007, Robeez pledged to match it with a donation to Kids In Distressed Situations, Inc. (K.I.D.S.), a charity committed to helping children in need all over the world.
The sizeable donation has also helped Robeez achieve a big milestone for its charitable Heart & Sole program. This month’s donation brings the total number of shoes and booties donated over the past four years to an impressive 150,000 pairs, a retail value of over $4.2 million.
“Year-round, Robeez Heart & Sole program is an important part of our business,” explains Susan Vann, Robeez’ General Manager. “It reflects the essence our brand: caring. We feel it is vital to give back to the global community as part of this promise.”
About Robeez
Robeez soft-soled leather shoes and booties are a favourite with parents for three reasons: function – parents love these shoes because they slip on and stay on little feet; fashion – dozens of adorable designs; and foot health – medical experts recommend soft-soles for healthy foot development.
About K.I.D.S.
K.I.D.S. is a global charity of leading retailers, manufacturers, and licensors of children's and youth products, in partnership with major foundations, committed to helping improve the lives of children and their families who are ill, living in poverty, or are the victims of natural disasters. Since its inception in 1985, K.I.D.S. has distributed over half a billion worth of new product to more than 60 million children in need. For more information, visit www.kidsdonations.org.
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For more information about Robeez, please contact:
Kelly Striemer
Marketing Specialist
t 604-435-9074 ext. 2034
mediarelations@robeez.com
News Release
Trade - For Immediate Release
Consumer – For Release in January 2008
ROBEEZ® INTRODUCES MUCH-AWAITED OUTDOOR SHOE: TREDZ
Burnaby, BC – Robeez, the premiere baby shoe brand known for its must-have soft-soled shoes, will launch an innovative collection of flexible-soled outdoor shoes for toddlers, suitably named Tredz. Featuring a flexible, non-slip TPR sole, Tredz provide everything parents love about Robeez Soft Soles – a stay-on elastic ankle, healthy foot design, and adorable and fashionable styles – in the perfect shoe for exploring outdoors.
Merchandised as an “outdoor soft shoe” – a baby shoe hybrid, combining the health benefits of soft-soled shoes with the protection of an outdoor first walker – Robeez Tredz creates a unique new category in the infant footwear market.
“For some time now, our loyal customers have been asking us to create an outdoor Robeez shoe,” explain Robeez’ founder Sandra Wilson. “We were determined to answer the demand, but only once we had created a shoe that met our exacting standards of quality and style while continuing to promote proper foot development.”
Robeez Tredz are podiatrist-approved to ensure the healthiest development for growing feet. “This clearly is an excellent shoe for the normally developing, early walker,” states Dr. Ron Valmassy, D.P.M., with the Center for Sports Medicine at Saint Francis Memorial Hospital in San Francisco.
Robeez’ Tredz Spring 2008 collection will feature 22 brand new designs for boys and girls in three toddler sizes: 12-16 months, 16-20 months, and 20-24 months. The spring collection commences sales to retailers in September 2007 with product in stores beginning January 2008.
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For more information about Robeez, please contact:
Kelly Striemer
Marketing Specialist
t 604-435-9074 ext. 2034
mediarelations@robeez.com
News Release
For release in January 2008
ROBEEZ STEPS WITH THE TRENDS IN SPRING ’08 SOFT SOLES COLLECTION
Burnaby, BC – This spring, Robeez, the little mom-built brand known for its must-have soft-soled leather baby shoes, is taking the season’s hippest trends and reworking almost half its seasonal collection.
Pulling from the ROCK trend that is popular in all age groups, Robeez is introducing edgy designs with rock and roll motifs and metallic details: a flaming Guitar on pastel pink or pastel blue; a low-riding yellow Speedster, or a pink Heart & Wings on silver. Pair with graphic tees and denim for the tiniest punk rocker on the block.
Bright, bold colors and mixed medias make up the SCRAPBOOK trend. True to the highly personal art form that is so popular around the world, Robeez has a wide-range of designs that celebrates the mix and match aspect of the pastime: a dressy polka-dot grosgrain ribbon on Swiss Dot, a 3D bloom on white or denim with Pop Flower, or a multi-layered petals on Scrapbook Flower. Keep this look hand-crafted and bright by pairing with simple silhouettes that allow the visuals to pop.
COUNTRY is in full bloom as Robeez heads west with an embroidered leather and suede Desperado or a bold yellow Sunflower. Coordinate with tiny plaid shirts, or tiered or lace-layered skirts.
Inspired by sailor stripes and pirate treasure, the NAUTICAL theme is strong in spring. Robeez introduces an oversized white Anchor on navy, a patch-eyed Pirate, and spouting blue Whale. Match with nautical graphics and a fun palette of white, navy, red, yellow, royal, and pale blue for a relaxed or traditional look.
No matter the age, the must-have of the season: a MODERN SPORTY sneaker. Robeez introduces Sporty in three colors: brown and orange on taupe, fuchsia and lime on white, and green and lime on white. Dressed up or dressed down, sneakers go with everything – this season and years to come.
Robeez’ Spring/Summer 2008 collection – complete with 29 brand new designs – will be available through retailers worldwide in January 2008, as well as through the website, www.robeez.com.
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For more information about Robeez, please contact:
Kelly Striemer
Marketing Specialist
t 604-435-9074 ext. 2034
mediarelations@robeez.com
News Release
For Immediate Release
ROBEEZ® ROCKS WITH EDGY NEW FOOTWEAR COLLECTION
Burnaby, BC – Robeez is taking to the playgroup with a mid-season collection of soft-soled footwear with a rock & roll twist. The Robeez Rocks collection features six new designs with bold motifs.
For tiny trendsetting boys, there is a studded-collared Dog, yellow-flamed Guitar, and smirking-faced Devil. For the mini fashionistas, there is white Rose Tattoo or fuchsia-flamed Guitar. And a boys or girls, a heart-shaped Mom Tattoo.
“These very current designs follow the season’s trend of alternative baby fashion,” explains Sandra Wilson, Robeez’ founder. “This collection is definitely for parents who steer clear of frilly pink bows and sailboats!”
The Robeez Rocks collection will start selling to retailers October 1, 2007.
About Robeez
Robeez soft-soled leather shoes and booties are a favourite with parents for three reasons: function – parents love these shoes because they slip on and stay on little feet; fashion – dozens of adorable designs; and foot health – medical experts recommend soft-soles for healthy foot development.
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For more information about Robeez, please contact:
Kelly Striemer
Marketing Specialist
t 604-435-9074 ext. 2034
mediarelations@robeez.com
News Release
For Immediate Release
ROBEEZ® FESTIVE NEW COLLECTION MAKES HOLIDAY GIFT-GIVING EASY
Burnaby, BC – This holiday season, the perfect gift for the little one on your list is as practical as it is adorable. Robeez, the little mom-built brand known for its must-have soft-soled leather baby shoes, has introduced a special collection of footwear designs that capture the holiday spirit.
For holiday shoppers looking for an adorable gift for baby’s first Christmas are five new designs: a baby Snowman wrapped in a cozy scarf on either pink or baby blue, a jolly Gingerbread Man on cream, a beautiful white Dove on crimson, and a rhythmic holiday Drum on navy. All five designs will be available in sizes for newborn to four years.
To satisfy the practical side of holiday gift-giving, Robeez soft-soled shoes are a favorite with moms because they slip on and stay on baby’s feet. And Robeez are recommended by pediatricians and podiatrists for healthy foot development.
Robeez’ festive holiday collection will be available for a limited time starting in October from Robeez’ online store (www.robeez.com) and retailers throughout North America and Europe.
About Robeez
Robeez soft-soled leather shoes and booties are a favourite with parents for three reasons: function – parents love these shoes because they slip on and stay on little feet; fashion – dozens of adorable designs; and foot health – medical experts recommend soft-soles for healthy foot development.
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For more information about Robeez, please contact:
Kelly Striemer
Marketing Specialist
t 604-435-9074 ext. 2034
mediarelations@robeez.com
News Release
July 31, 2007
For Immediate Release
ROBEEZ® RETURNS TO MATERNAL ROOTS WITH APPOINTMENT OF NEW GM
Burnaby, BC – Robeez, the local mom-built brand turned entrepreneurial success story, will once again be led by a BC mom. Susan Vann has been appointed to the position of General Manager, overseeing Robeez’ Burnaby-based head office and manufacturing facility.
A mom of two, Susan has extensive experience in strategic planning, management, and team building with high growth, entrepreneurial companies. A registered professional engineer, Susan joined Robeez as VP Operations in June 2006 as a consultant from Kymera Management Group, with whom she was a Senior Partner and Founder.
“Robeez is a fascinating brand with an extremely loyal customer following, amazing growth story, and renowned culture. I am very excited about leading the strategic direction of this company forward,” states Susan. “We have some ambitious plans for the coming years with new product initiatives targeted at taking Robeez to the next level of growth. Robeez continues to be a company to watch.”
“Susan was a natural choice for this role,” explains Sandra Wilson, Robeez’ Founder. “Her extensive experience, and history with this company, paired with the way she exemplifies the company culture, are a great asset to Robeez.”
Susan balances her business role with life as a mom to two busy boys, Jordan and Josh, age 8 and 10. “I think my experience as a mom puts me in the right mindset to tap into our customers,” explains Susan. “Today’s mom makes educated purchase decisions by researching her product choices and wants to provide ‘the best’ for her child. The shoes we make support what moms want: function and fashion.
As another means of supporting moms, Sandra has recently started a blog, aptly named Motherly Advice, in which she uses her experiences to answer questions for new and aspiring mompreneurs. Visit robeezmompreneur.blogspot.com for more information.
About Robeez
Founded by mom, Sandra Wilson, in 1994, Robeez has grown from a home-based business to the leading worldwide manufacturer of soft-soled leather footwear for newborns to four-year-olds. In September 2006, Robeez joined The Stride Rite Corporation’s family of well-known footwear brands including Keds, Sperry Top-Sider, Tommy Hilfiger Footwear, Stride Rite, and Saucony. Sandra remains with Robeez as a consultant.
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For more information, please contact:
Kelly Striemer
Marketing Specialist
t 604-435-9074 ext. 2034
mediarelations@robeez.com
News Release
For Immediate Release
ROBEEZ’ LATEST COLLECTION ANSWERS THE CALL OF HIP PARENTS
Burnaby, BC – This autumn, Robeez, the little mom-built brand known for its must-have soft-soled leather baby shoes, is giving hip parents what they’ve been asking for. With accents of chestnut brown, burnt orange, and this season’s hottest colour, silver, Robeez will add a series of fresh designs that appeal to the modern parent. Circles, Hearts & Wings, Love, and Peace round out over 60 designs in the Autumn/Winter 2007 collection.
“We have a very loyal following of parents who have fallen in love with our more classically cute designs for their babies, and we will continue to refresh our styles for their tastes,” promises Robeez’ founder, Sandra Wilson. “But many of today’s parents have more modern and funky tastes and like to reflect that in their children’s style too – so we’ve had some fun and enhanced our collection with some more modern styles that are still distinctly ‘Robeez’.”
This season, Robeez will also expand its collection by offering extended sizing in the wildly popular fleece-lined booties, now available in 2-3 and 3-4 years.
Robeez’ Autumn/Winter 2007 collection – complete with 24 brand new designs – will be available through retailers worldwide in July 2007, as well as through the website, www.robeez.com.
About Robeez
Robeez soft-soled leather shoes and booties are made to the highest standards from lightweight but durable genuine leather. Skid-resistant suede soles encourage feet to flex and toes to grip, promoting proper foot development. The special Robeez design ensures that shoes slip on and stay on — until Mom takes them off — making them the perfect footwear at any stage of a child’s adventure.
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For more information about Robeez, please contact:
Kelly Striemer
PR Coordinator
t 604-435-9074 ext. 2034
mediarelations@robeez.com
News Release
FOR IMMEDIATE RELEASE
MOM-BUILT BRAND HELPS TINY TOES AROUND THE WORLD
Robeez Footwear’s Season of Giving campaign raises over $1 million in new shoes
for children in need
Vancouver, Canada – Robeez Footwear, the little mom-built brand known for its must-have soft-soled leather baby shoes, will donate over $1 million in new shoes and booties to children in need.
The donation of more than 36,000 pairs of Robeez – which would stretch almost six miles if laid heel to toe – fulfills a promise from the company’s “Season of Giving”. For every pair of shoes or booties purchased on Robeez’ websites in North America, Europe, and Australia during November and December 2006, Robeez pledged to match it with a donation to Kids In Distressed Situations, Inc. (K.I.D.S.), a charity committed to helping children in need all over the world.
“This campaign really excited our loyal customers, and many emailed to let us know they were spreading the word to help boost the size of the donation,” says Sandra Wilson, mompreneur and founder of Robeez. “As it gained momentum, we realized the million-dollar mark was achievable and decided that, regardless of the total, we would supplement our donation to exceed $1 million in value.”
To distribute the tens of thousands of pairs of shoes and booties to children in need, Robeez has once again partnered with K.I.D.S., a charity that encourages and facilitates donations of new apparel, shoes, toys, juvenile products, and other items that benefit children and their families who are ill, living in poverty, or the victims of natural disasters.
"We are delighted to work with Robeez again to ensure that children who otherwise would not have the footwear necessary to keep them warm and functional have booties and shoes of their own,” said K.I.D.S. President, Janice Weinman. “On behalf of the agencies and children we serve around the country and world, thank you Robeez for your continued generosity."
Since 2003, Robeez has donated 135,000 pairs of shoes and booties, a donation that would reach over four times the height of Mount Everest if stacked heel to toe. Through its Heart & Sole program of charitable giving, Robeez regularly provides shoes to children in China, Russia, Romania, Ethiopia, and throughout North America.
About Robeez Footwear
Since 1994, Robeez Footwear has grown from one mom’s home-based business to the world’s leading manufacturer and marketer of soft-soled footwear for newborns to four-year-olds. Recommended by experts and the first choice of parents, Robeez shoes and booties are meticulously crafted using genuine leather. Soft, skid-resistant soles encourage feet to flex and toes to grip, allowing developing feet to grow naturally. Available in over 90 designs, the footwear is sold internationally at thousands of boutiques and specialty stores, including some of North America’s most recognized retailers. Today, Robeez has a multilingual, multi-currency website with offices and distribution throughout North America and Europe. In September 2006, Robeez joined The Stride Rite Corporation’s family of well-known footwear brands including Keds, Sperry Top-Sider, Tommy Hilfiger Footwear, Stride Rite, and Saucony. For additional information or to purchase Robeez products, please visit www.robeez.com.
About K.I.D.S.
K.I.D.S. is a global charity of leading retailers, manufacturers, and licensors of children's and youth products, in partnership with major foundations, committed to helping improve the lives of children and their families who are ill, living in poverty, or are the victims of natural disasters. Since its inception in 1985, K.I.D.S. has distributed over half a billion worth of new product to more than 60 million children in need. For more information, visit www.kidsdonations.org.
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For more information, please contact:
Tamar Milne, Corporate Communications Manager
Robeez Footwear
t 604-435-9074, ext. 2086
mediarelations@robeez.com
News Release
FOR IMMEDIATE RELEASE
Robeez® receive rave reviews in hollywood
Burnaby, BC, January 18, 2007 – At an exclusive, invitation-only celebration for the Golden Globes on L.A.’s Avenue of the Stars, Hollywood’s favourite stars received Hollywood’s favourite baby shoes. Celebrity parents, just a few of whom include Carnie Wilson, Angie Harmon, Angela Bassett, and Tia Carrere, were given a sneak peek at Robeez’ hottest new designs for spring 2007.
“I’m sure I keep you guys in business,” declared Ming-Na of FOX’s Vanished upon arriving in the Robeez suite. Ming-Na, a self-declared “greatest fan” of Robeez, loves the unique soft-soled leather shoes so much that she spent at least 20 minutes in the Robeez room, admiring all of the new spring designs previewed at the exclusive event. Her 15-month-old son, Cooper, left with a new pair of cream Puppy shoes, which coordinated perfectly with his brown and cream outfit.
“Everyone we met loved Robeez, and they were thrilled to see the new collection,” stated a very flattered Sandra Wilson, Robeez’ founder. The celebrities were just as impressed to meet the creator of Robeez in person, and a number of star moms even hugged Sandra in gratitude for her creation.
“You love these shoes so much you want to cry when they outgrow them,” exclaimed mom and CSI:NY actress, Melina Kanakaredes. So she was naturally thrilled to learn that Robeez are available in preschool sizes too. She promptly chose the posh new Yorkshire Terrier design in size 3-4 years for her three-year-old daughter, Karina.
So which designs were the stars favourites? Here’s a rundown:
Tia Carrere: The Dancing with the Stars contestant chose a dainty pair of Robeez pink Mary Janes for her 16-month-old daughter, Bianca.
Angela Bassett: True to her own style, Angela chose two classic designs for her twins: for daughter Bronwyn, a pretty pair of Robeez Sunflowers in pastel yellow; and for son Slater, a pair of mischievous Robeez Monkeys in red.
Angie Harmon: It was “pretty in pink” for Angie’s girls, Finley and Avery, for whom she selected Mary Jane and Booties.
Carnie Wilson: Overjoyed to preview Robeez’ new designs for her 20-month-old daughter and long-time Robeez fan, Lola, Carnie said her all-time favourite was Ladybug – and she left with a pair of the new Ladybug design for spring.
These and all of Robeez’ other new Spring 2007 designs will be available in-store and online in February.
A Robeez Golden Fact:
All of the biggest stars whose babies have been spotted wearing Robeez – including Julia Roberts, Angelina Jolie, Ben Affleck, and Gwyneth Paltrow – have been nominated for a Golden Globe during their career.
About Robeez Footwear
Since 1994, Robeez Footwear has grown from one mom’s home-based business to the world’s leading manufacturer and marketer of soft-soled footwear for newborns to four-year-olds. Recommended by experts and the first choice of parents, Robeez shoes and booties are meticulously crafted using genuine leather. Soft, skid-resistant soles en | 
